The Amazing Career of Lori Senecal from CP+B in The Advertising Sector
Lori Senecal is considered as one of the leading female executives in the field of global advertising. She is currently serving as the Global CEO of Crispin Porter + Bogusky (CP+B) which is considered one of the largest advertising firms in the world. While working here, Lori has proved her operational excellence in managing a number of global brands and expanding their business. She also had an amazing career in numerous other renowned organizations which puts her in the prestigious group female executives.
Lori earned her Bachelor of Commerce degree in Marketing & Finance from the prestigious McGill University. After this, she joined McCann Erickson in 2003 as the co-Founder of is TAG Ideation. She worked in this company for a long while till 2009 and assumed different positions including the role of President of its New York office between 2007 and 2009. During this time, she developed a strong network of large clients and partners across the world along with an in-depth knowledge in brand promotion on a global scale.
Considering her management style and strengths, Lori was offered the position of President and CEO at Kirshenbaum Bond Senecal + Partners in 2009. When Lori moved this company, a number of her ex-colleagues left McCann to work with her. In addition, a number of clients from McCann also switched along with Lori as they had more trust with Lori than her previous organization. Lori worked in this company till 2014 and then she joined MDC Partners as its President & CEO in September 2014. She has also been serving as the Global Executive Chairman of Kirshenbaum Bond Senecal + Partners since 2014. After a huge restructuring in this company in 2015, She has been serving as the Global CEO of CP+B overlooking its operations.
As a top executive, Lori has an intuitive approach to managing her clients, projects, and team members. She is always emphasizing on talents and strives to new and upcoming challenges. Under her strong management and strategic direction, CP+B has transformed from a small 250 employee local firm to a global advertising giant with more than 900 employees working for it. She has been highly acclaimed for her annotative digitally-led integrated communication strategies and brand management. She also played a vital role in developing a sense of innovation among her colleagues and shaping their career.
Apart from a busy career in advertising, Lori also spends her time to share industry insights and thought in different engagements and conferences. Very recently, she attended the NY Times conference that highlights achievements by female executives who represent the 3% of top executive positions in the industry. She was awarded the AWNY Game Changer Awards as well as Women to Watch for 2014 by Ad Age. Follow Lori on twitter.