Lori Senecal joined CP+B Agency as the Chief Executive Officer in 2015. As the CEO, Lori managed to increase the revenue collection of CP+B by 21 percent. According to Lori Senecal, creativity is not only about talent but behavior also. Your behavior will determine how you will handle situations involving risk-taking. Some of the recent campaigns made by CP+B show approaches taken by Lori regarding creativity, talent, behavior, and risk taking. With Letgo App, CP+B helped them with the building of a commercialized tool. The tool encourages Letgo users to develop slick TV-style spots for selling used items. Today, the application has received more than 45 million downloads.
In 2016, CP+B used Fitbit to help NBA 2K with the basketball video campaign. The objective was to take NBA 2K beyond the screen and invite more players to link their profiles with Fitbit accounts. According to Ad Week, the accounts have allowed basketball players to improve their abilities and virtual characters when it comes to the several real-world steps they have taken. Also, CP+B advised against the campaign for the Kraft Mac & Cheese when the artificial ingredients were removed from the ingredients. Fortunately, the promotional advice provided by CP+B Agency changed everything. The recipe gained more than billions of social media likes, which made Mr. Stephen Colbert devoted a monologue approach to the business.
About Lori Senecal
The role of Lori Senecal at CP+B Agency is to oversee the business growth and global expansion as well. She can achieve her obligation by managing and coordinating the international offices of the company. The same offices have the obligation of ensuring that CP+B achieved its goal of continued global development. Under the management of Lori Senecal, CP+B was converted into a global firm that is collaborative, agile, inventive, and consistent with the flair of the local and international market.
In this advertising age, Lori Senecal is one of the executives in the advertising agency to be watched. She has helped CP+B win several coveted business deals including PayPal accounts, Hershey, and American Airlines. According to clients, the company has continued to reap world-class results because of its creative toolbox. The toolkit emphasizes on expertise in manufacturing, design, and technology as well. Watch her full speech on women empowerment at the 3% Conference.