In a recent interview that Don Ressler and Adam Goldenberg did, they talked about the things that they have done and the way that they have accomplished so much in the time that they have been running Fabletics. They talked about the way that they could be successful and the things that they did to get to the point where they are at. Throughout the interview, several trends kept coming up because of the way that they did things. The idea that they provide women with a service they need at a price that is affordable and through methods that are convenient is one of the biggest reasons for their success.
All people need clothes. Just because people are working out doesn’t mean that they need to be dressed in rags or old clothes that are going to not make them feel confident about themselves. Don Ressler and Adam Goldenberg understood that and they wanted to be able to make the right choices for their business and for the things that were going on. Because they knew that their clothes were going to be the best option for them to sell, they decided that athleisure wear was what they needed to focus on and they continued to do so throughout the length of their business.
There are some athleisure wear brands that are expensive and that the average person may not be able to afford. Don Ressler and Adam Goldenberg did not want that for their business. They wanted to include everyone, even people who were on tight budgets. By offering their clothing at a lower price point, they are able to cater to the market that other companies are not able to do. This has set them far apart from the things that these other companies are doing and from the opportunities that they have.
Don Ressler and Adam Goldenberg are always looking for the next best thing and they want people to know that convenience is key. No matter what they are doing with their business, they are always working to make sure that Fabletics is a convenient option for all of the women who use it. They offer the clothes through different avenues and are still expanding to include even more options. They know that the way that they sell things can make a difference in whether or not they are able to succeed with these types of sales. http://www.fundacity.com/don-ressler/