Over the past few years, a new technology called product recognition has emerged upon the scene of future consumerism. Once imagined as some sort of science fiction, the idea of using your smartphone to identify and purchase anything you could focus your camera lens on became a reality. Just picture seeing a dress you simply cannot live without hanging on the rack. Although you are determined to purchase it, you know deep down that you could find the same exact brand and design online for a fraction of the price. With image recognition technology, once you take a shot of the barcode, QR code, or coupon it will then be ran through a detailed database and identified. Once the item is found, you can ignore the high price of the retailer, as well as the lines at the counter.
Being able to process three-dimensional information that has been captured two-dimensionally is a feat of glory, and a huge leap from where identification software was just a few years ago. Some may remember the audio recognition craze that occurred when app users could simply use their smartphone’s microphone to detect and identify music that was playing at a club, radio station, or television. As incredible and utterly life changing as that was, image recognition is ten fold as future-forward.
Slyce is the leader of the visual search technology front, and the information they provide as to how their system works is quite incredible. Not only is their scanner the most efficient and accurate on the market today, it is able to process images and return search results within only a few seconds. Not only does this new advancement allow for scanning items in your world that have a barcode, coupon or QR code, but you can take a picture of just about any item you can imagine that would be sold online and find a match or something similar. For anyone that has done their shopping before the internet, and even at its birth, this is a far cry from the way items were found and purchased in the past.
Not only will image recognition change the way that shopping is done online, but it will give way to new advances in the near future as well. The streamlining of the customer experience, as well as online retailers having a virtual product display within the three-dimensional world, will prove to be a financially prosperous one for the marketing and manufacturing industry. With this new-found convenience will come a ton of impulse purchases as well, since the consumer world has not been used to having everything it can possibly buy at its disposal like this before.