Doe Deere is one of the most recognizable names in the beauty industry today. Though she spent much of her early life and later years in New York City, Deere spent her early days in Russia. Her time in that country had a major impact on her life and an impact that still exists today. Hearing about how some women felt oppressed and had little opportunities to showcase their own personalities and senses of style, Deere dedicated herself to creating a fashion and beauty empire that would encourage women of all ages, shapes and sizes to look and feel their best.
Deere became an eBay user back in 2004 and used the site as a way to showcase some of the unique fashions she created. The popularity of that line led to the designer creating her own line of makeup too. Lime Crime Cosmetics pays homage to her early days because it includes the user name she originally created on eBay. Though the line started out as a slow seller, it didn’t take long before it became one of the top brands in the world. Shoppers can now find Lime Crime products both online and in some of their favorite stores like Urban Outfitters.
Lime Crime is unique because it is one of only a handful of makeup lines that contains only natural ingredients and does not test on animals. Many of the products that Deere first introduced were suitable for vegetarians and vegans, but she later worked with her manufacturers to ensure that all products sold under the line are vegan-friendly. Deere also turned heads for the unique colors she chose and for the names she gave her products. Unicorn Lipsticks, which was the first Lime Crime product line, remains one of its best and hottest sellers today.
Women love Lime Crime because the line includes unique colors not available in other lines. Many major makeup manufacturers and producers stick to popular colors and shades that only look great on certain skin tones. Lime Crime offers products in bright and bold shades that dare women to think outside the box and express themselves every day. Deere remains hands on with both her customers and her fans. Lime Crime users can connect with the fashion guru on websites like Instagram and Pinterest. Deere’s commitment to her fan base led to the popularity and success of Lime Crime Cosmetics and other products.