Brazil, home of more than 200 million people whose population is only outnumbered by four other countries around the entire world, is home to Banco Bradesco, the largest insurer in the country, as well as the second-largest financial institution that isn’t owned by government agencies. In August of 2015, Luiz Carlos Trabuco Cappi made the decision for Bradesco to move forward with the purchase of HSBC Holding’s Brazilian banks for the highly affordable – relatively speaking, that is, not in absolute terms – sum of 5.2 billion US dollars. Mr. Trabuco has set his sights on the potentially fruitful transaction for some months prior to August of 2015.
Prior to the deal moving forward after Luiz Carlos Trabuco Cappi made his intentions clear by filing a request via formal authorization based in financial paperwork, Chairman of Banco Bradesco’s Board, Lázaro Brandão had to sign off on the deal for approval, serving as an integral cog in the bank’s system of checks and balances. Without any hesitation whatsoever, longtime Chairman and former President Brandão signed off on the $5.2 billion purchase, less than one full day after Luiz Carlos Trabuco Cappi had moved that necessary paperwork forward. The once-potential purchase of the more than one thousand branches of HSBC Holdings’ Brazilian operations was finalized by the international banking conglomerate’s executives in the first fiscal quarter of the following year, 2016, immediately earning Bradesco the title of Brazilian bank with the most branches, customers, and investments.
To this day, Banco Bradesco is behind only Itaú Unibanco in size and performance, although only in a handful of categories. Bradesco is larger than Unibanco in three items thanks to Mr. Trabuco’s brilliant idea to purchase HSBC’s Brazilian branches: total number of branches, the tally of individuals and businesses with current checking or savings accounts, and total dollar value of money invested, all three of which Bradesco boasts the largest values out of all banking institutions in the world’s fifth-most populated country of Brazil.
Luiz Carlos Trabuco Cappi is currently the President of Bradesco, having held the position without interruption since March of 2009. Unlike most other banks, let alone any business, corporation, or organization in general, only three other people have served as the “top dog” of Banco Bradesco in its 70-odd years of operation since its foundation in 1943: founder Amador Aguiar, current Chairman of the Board Lázaro Brandão, and most recent Bradesco President Márcio Cypriano.
In the ten years preceding Luiz Carlos Trabuco Cappi’s hire as President, most recent chief executive Márcio Cypriano had overseen, pushed for, and helped finalize the purchase of ten third-party banks, among the likes of Boavista and Spanish BBVA, one for each year he spent at Bradesco. As such, Mr. Trabuco had very large proverbial shoes to fill starting early on during his post as President of Banco Bradesco.
Luiz Carlos Trabuco Cappi has undoubtedly exceeded the performance of any Bradesco executive before him, his accomplishments pinnacled by the aforementioned purchase of HSBC Holdings just two years ago. Something even further impressive about Luiz Carlos Trabuco Cappi is his career beginning from humble roots, unlike a vast majority of other high-ranking, top-dollar executives.
Mr. Trabuco was born in Marília, Brazil, to a working-class family. When he was a teenager, he went to the University of Sâo Paulo and graduated with a bachelor’s degree in Philosophy. Despite a bachelor’s degree being worth far more than it is today, Luiz Carlos Trabuco Cappi decided to earn a graduate degree in sociopsychology at the School of Sociology and Politics of Sâo Paulo. He then returned to Marília and worked for two years, starting in 1969, the initiation of his 48-year career at Banco Bradesco.
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