Advertising is about a lot more than attracting and retaining customers. It is about winning hearts and minds. This is often easier said than done. As such, it is quite astonishing that one company, Mullen Lowe Brazil, has been able to do so consistently. Today, the company is among the largest in the thriving Brazilian Advertising industry. The company is run by two Chief Executive Officers, with the longest serving one being Jose Henrique Borghi.
Mullen Lowe Brazil is part of the larger multinational Mullen Lowe Group. The company came about through a series of mergers and takeovers that all trace back to Jose Borghi. In 2002, Jose Borghi launched own advertising company and befittingly called it BorghiErh. After four years of considerable growth and success in the Brazilian market, the company attracted some international admirers with the most serious on being Low + Partners. A merger was thereafter completed between the two companies. The new organization formed has since grown and undergone a series of restructuring efforts that culminated in it changing its name in 2015 to Mullen Lowe Group. The Brazilian subsidiary of the group was therefore aptly named Mullen Lowe Brazil and has both Jose Borghi and Andre Gomes as its Chief Executive Officers.
More on Jose Borghi
Jose Borghi is one of the most known executives in the Brazilian Advertising scene. He has more than two decades of experience in industry and has over the years created a reputation of being both creative and meticulous with his assignments. He studied advertising at the Pontifical Catholic University of Campinas before going on to join Standard Ogilvy directly out of school. After a few fruitful years at the company, he decided to fly the coup and grow his talents at a raft of other advertising agencies. He ended up at the likes of the much-respected BM9DDB, Talent, and Leo Burnet. It was then, 2002, after four brief, but highly insightful, years that he decided to leave the employment scene and form his own outfit, BorghiErh, that would later be merged into the Mullen Lowe Group. For more learn about us: https://www.crunchbase.com/person/jose-henrique-borghi#/entity click here.
In his time at Mullen Lowe Brazil, Jose Borghi has served some high profile clients. He has, directly and indirectly, worked on the advertisement campaigns for a raft of brands owned by Boehringer and Unilever, just to name a few. Some of these campaigns have gone on to be honored and awarded, both in Brazil and internationally.
José Henrique Borghi is the President of the advertising agency Mullen Lowe. In the advertising industry of Brasil, he considered one of the gurus of the trade. He is respected by both his peers and clients in equal measure. His ability to create advertising campaigns is unparalleled. He has gained a lot of experience since he joined the industry in 1989 at Standart Ogilvy where he started his career. This is after graduating from PUC University where he graduated in Advertising and Propaganda. His talents and abilities made him stand out and joined other big advertising agencies until he started his own agency, BorghiErh.
Expanding and mergers
Due to the great work that the company was doing, it was bought by Lowe in 2006 and renamed Borghi Lowe. Since then, the company gained recognition throughout the country and internationally. In 2015, the company merged with Lowe & Partners and the Mullen Group. This merger created MullenLowe Brazil. José Henrique Borghi was named as the President of the company after the merger. This is highly attributed to experience in the industry and the ability to create memorable campaigns.
Awards and accomplishments
José Henrique Borghi has been awarded many times. The awards he holds include 10 awards at The One Show, 7 at The London Festival, 11 at The New York Festival, and 15 April Advertising Awards. He says that he attributes all these awards to the hard work that he puts into his craft and grabbing the opportunities as they came by to know more: https://12social.com.br/criatividade-e-inovacao-da-agencia-de-jose-henrique-borghi/ click here.
The way forward for the advertising industry
In regards to the future of the industry, José Henrique Borghi says that there will be integration between the media, content, business relationships and the private life of the people. He says that all these independent factors will become one to ensure that the strides made are strong.
Lori Senecal is considered as one of the leading female executives in the field of global advertising. She is currently serving as the Global CEO of Crispin Porter + Bogusky (CP+B) which is considered one of the largest advertising firms in the world. While working here, Lori has proved her operational excellence in managing a number of global brands and expanding their business. She also had an amazing career in numerous other renowned organizations which puts her in the prestigious group female executives.
Lori earned her Bachelor of Commerce degree in Marketing & Finance from the prestigious McGill University. After this, she joined McCann Erickson in 2003 as the co-Founder of is TAG Ideation. She worked in this company for a long while till 2009 and assumed different positions including the role of President of its New York office between 2007 and 2009. During this time, she developed a strong network of large clients and partners across the world along with an in-depth knowledge in brand promotion on a global scale.
Considering her management style and strengths, Lori was offered the position of President and CEO at Kirshenbaum Bond Senecal + Partners in 2009. When Lori moved this company, a number of her ex-colleagues left McCann to work with her. In addition, a number of clients from McCann also switched along with Lori as they had more trust with Lori than her previous organization. Lori worked in this company till 2014 and then she joined MDC Partners as its President & CEO in September 2014. She has also been serving as the Global Executive Chairman of Kirshenbaum Bond Senecal + Partners since 2014. After a huge restructuring in this company in 2015, She has been serving as the Global CEO of CP+B overlooking its operations.
As a top executive, Lori has an intuitive approach to managing her clients, projects, and team members. She is always emphasizing on talents and strives to new and upcoming challenges. Under her strong management and strategic direction, CP+B has transformed from a small 250 employee local firm to a global advertising giant with more than 900 employees working for it. She has been highly acclaimed for her annotative digitally-led integrated communication strategies and brand management. She also played a vital role in developing a sense of innovation among her colleagues and shaping their career.
Apart from a busy career in advertising, Lori also spends her time to share industry insights and thought in different engagements and conferences. Very recently, she attended the NY Times conference that highlights achievements by female executives who represent the 3% of top executive positions in the industry. She was awarded the AWNY Game Changer Awards as well as Women to Watch for 2014 by Ad Age. Follow Lori on twitter.