Lori Senecal joined CP+B Agency as the Chief Executive Officer in 2015. As the CEO, Lori managed to increase the revenue collection of CP+B by 21 percent. According to Lori Senecal, creativity is not only about talent but behavior also. Your behavior will determine how you will handle situations involving risk-taking. Some of the recent campaigns made by CP+B show approaches taken by Lori regarding creativity, talent, behavior, and risk taking. With Letgo App, CP+B helped them with the building of a commercialized tool. The tool encourages Letgo users to develop slick TV-style spots for selling used items. Today, the application has received more than 45 million downloads.
In 2016, CP+B used Fitbit to help NBA 2K with the basketball video campaign. The objective was to take NBA 2K beyond the screen and invite more players to link their profiles with Fitbit accounts. According to Ad Week, the accounts have allowed basketball players to improve their abilities and virtual characters when it comes to the several real-world steps they have taken. Also, CP+B advised against the campaign for the Kraft Mac & Cheese when the artificial ingredients were removed from the ingredients. Fortunately, the promotional advice provided by CP+B Agency changed everything. The recipe gained more than billions of social media likes, which made Mr. Stephen Colbert devoted a monologue approach to the business.
About Lori Senecal
The role of Lori Senecal at CP+B Agency is to oversee the business growth and global expansion as well. She can achieve her obligation by managing and coordinating the international offices of the company. The same offices have the obligation of ensuring that CP+B achieved its goal of continued global development. Under the management of Lori Senecal, CP+B was converted into a global firm that is collaborative, agile, inventive, and consistent with the flair of the local and international market.
In this advertising age, Lori Senecal is one of the executives in the advertising agency to be watched. She has helped CP+B win several coveted business deals including PayPal accounts, Hershey, and American Airlines. According to clients, the company has continued to reap world-class results because of its creative toolbox. The toolkit emphasizes on expertise in manufacturing, design, and technology as well. Watch her full speech on women empowerment at the 3% Conference.
Advertising is about a lot more than attracting and retaining customers. It is about winning hearts and minds. This is often easier said than done. As such, it is quite astonishing that one company, Mullen Lowe Brazil, has been able to do so consistently. Today, the company is among the largest in the thriving Brazilian Advertising industry. The company is run by two Chief Executive Officers, with the longest serving one being Jose Henrique Borghi.
Mullen Lowe Brazil is part of the larger multinational Mullen Lowe Group. The company came about through a series of mergers and takeovers that all trace back to Jose Borghi. In 2002, Jose Borghi launched own advertising company and befittingly called it BorghiErh. After four years of considerable growth and success in the Brazilian market, the company attracted some international admirers with the most serious on being Low + Partners. A merger was thereafter completed between the two companies. The new organization formed has since grown and undergone a series of restructuring efforts that culminated in it changing its name in 2015 to Mullen Lowe Group. The Brazilian subsidiary of the group was therefore aptly named Mullen Lowe Brazil and has both Jose Borghi and Andre Gomes as its Chief Executive Officers.
More on Jose Borghi
Jose Borghi is one of the most known executives in the Brazilian Advertising scene. He has more than two decades of experience in industry and has over the years created a reputation of being both creative and meticulous with his assignments. He studied advertising at the Pontifical Catholic University of Campinas before going on to join Standard Ogilvy directly out of school. After a few fruitful years at the company, he decided to fly the coup and grow his talents at a raft of other advertising agencies. He ended up at the likes of the much-respected BM9DDB, Talent, and Leo Burnet. It was then, 2002, after four brief, but highly insightful, years that he decided to leave the employment scene and form his own outfit, BorghiErh, that would later be merged into the Mullen Lowe Group. For more learn about us: https://www.crunchbase.com/person/jose-henrique-borghi#/entity click here.
In his time at Mullen Lowe Brazil, Jose Borghi has served some high profile clients. He has, directly and indirectly, worked on the advertisement campaigns for a raft of brands owned by Boehringer and Unilever, just to name a few. Some of these campaigns have gone on to be honored and awarded, both in Brazil and internationally.
José Henrique Borghi is the President of the advertising agency Mullen Lowe. In the advertising industry of Brasil, he considered one of the gurus of the trade. He is respected by both his peers and clients in equal measure. His ability to create advertising campaigns is unparalleled. He has gained a lot of experience since he joined the industry in 1989 at Standart Ogilvy where he started his career. This is after graduating from PUC University where he graduated in Advertising and Propaganda. His talents and abilities made him stand out and joined other big advertising agencies until he started his own agency, BorghiErh.
Expanding and mergers
Due to the great work that the company was doing, it was bought by Lowe in 2006 and renamed Borghi Lowe. Since then, the company gained recognition throughout the country and internationally. In 2015, the company merged with Lowe & Partners and the Mullen Group. This merger created MullenLowe Brazil. José Henrique Borghi was named as the President of the company after the merger. This is highly attributed to experience in the industry and the ability to create memorable campaigns.
Awards and accomplishments
José Henrique Borghi has been awarded many times. The awards he holds include 10 awards at The One Show, 7 at The London Festival, 11 at The New York Festival, and 15 April Advertising Awards. He says that he attributes all these awards to the hard work that he puts into his craft and grabbing the opportunities as they came by to know more: https://12social.com.br/criatividade-e-inovacao-da-agencia-de-jose-henrique-borghi/ click here.
The way forward for the advertising industry
In regards to the future of the industry, José Henrique Borghi says that there will be integration between the media, content, business relationships and the private life of the people. He says that all these independent factors will become one to ensure that the strides made are strong.