Most New Years resolutions are forgotten by the second week of January, but when it comes to your business you need to see them through. One resolution you should seriously consider keeping is improving your reputation online.
Online reputation management is becoming more important revealsonlinereputationreviews.com, as consumers increasingly look for reviews and recommendations online before making a purchase. With these five tips, your reputation will glow in the coming year.
- Search For Your Name
One of the easiest ways to see what is being said about your and your company is to Google yourself. Notice the good and bad things that are being said. While you cannot delete the negative things that are being said, you can create more positive content to push the bad stuff off page one. But you have to start somewhere.
- Take An Inventory Of Your Social Profiles
Go back and look at all the posts you have made to your social networks. Delete anything that does not fit with the image you are now trying to portray. Political or religious posts may turn off potential customers. If you have to ask if a particular post is appropriate, it probably isn’t.
- Email Voice
Go through and look at the sent items in your email server. Do you come off as professional? How do you communicate with co-workers and customers? Make your voice consistent in all your correspondence.
- Rewrite Your Bio
Write a short bio that accurately describes who you are and what you do. Once you have it honed and ready, post it across all your social profiles and the About Me section on your website. The more this version is read, the more it becomes part of your reputation.
- Get Your Name Out There
The best way to create a positive reputation is to publish content consistently. Write for your own website and then branch out into guest blogging for sites in your industry. You should also be publishing on LinkedIn and Medium regularly.
A new year is an opportunity to improve your online reputation, but you do not have to wait to implement an online reputation management strategy. Start today and make consistent efforts throughout the year.