Green Park Brands CEO Livio Bisterzo takes chickpeas to spiraling heights with Hippeas snacks

A relatively new entrant to the field of health foods creation has emerged and is attracting considerable interest. Having studied in London, England, and with several years of experience in the health and natural food industry, entrepreneur Livio Bisterzo pursued a dream of creating an original but healthy snack product that would resonate to  millennial consumers. He wanted to develop products that were in sync with popular consumer health trends, yet creating real cultural relevance.

Bisterzo collaborated with a food innovation company in developing a suitable product based on organically grown chickpeas and whole rice, and, after many rounds of consumer testing, they produced the “right product at the right time.” The new snack product addressed the needs of vegans, organic, gluten free, kosher, low in fat yet high in protein yet delivering on taste and affordability.

The Brand story and its strategy (Instagram) intentionally targets millennials, which Bisterzo considered to be a key segment of the consumer market. The product’s name is a deliberate play on the popular term from the hippie era and the product display is also reminiscent of that era, featuring a bold yellow face but using differently colored tongues for different flavors. The highly successful launch achieved in early 2016 in two countries is proof of the company’s extraordinary accomplishment. There are 6 flavors of Hippeas snacks, with appealing names, flavored with popular spices such as rosemary, oregano, paprika, thyme and chili, designed to attract global popularity.

Read more: Livio Bisterzo – CEO @ Green Park Holdings | CrunchBase

Livio Bisterzo introduced the brand to the US market  through the Starbucks Retail Branded Partnerships. This resulted in the launch of two new grab-and- go 1oz bags, Vegan White Cheddar and Far Out Fajita, now available in more than 7,500 Starbucks locations.

The brand has partnered with Farm Africa, a global charity that works in several East African countries, supporting farmers and smallholders by introducing improved farming systems and practices.

These innovative approaches introduced by Livio Bisterzo and Green Park Brands offer the promise of further innovation and new challenger  brands with a view of prompting cultural and behavioral change globally.

Gratifying results indeed! More to come!

Learn more about Livio Bisterzo’s Hippeas:

Keith Mann: The Youth Are Important to Him

As someone that had once mentors and people looking out for him, helping him, and being there for him, Keith Mann knows the importance of having people in your corner and people that believe in you, stand by you, and support you during tough times. That is the genesis of this latest charitable project, which was held together with Dynamics Search Partners, where they raised over $22 K, which is valuable money that will go a long towards helping a lot of students. This event was held at the Standard Hotel Beer Garden and the money will being going towards student testing for the 2014-2015 at a brand-new high school to be opened by the charter school.

As many of you know and as Keith Mann discussed recently, there is a major divide between low-income students and high-income students. Because of this, a lot of low-income kids that want to go to college are not able to and are forced to withhold their dream. No student should have to go without education and suffer if they want to learn. These days, there are a lot of things for young students to get into, unhealthy things, and if they want to go to school and make a better life for themselves and their families in the future, this money will go a long way towards making that happen.

Keith Mann is someone that knows the importance of the future and the importance of our children. Because of this, he is doing everything in his power to even the playing field and give them every possible chance to succeed without any boundaries and without any limits. Sadly, in today’s world, a lot of things boil down to money and it can be hard to go to school, pay for books, and pay for supplies with money. Money is what is going to make a difference as well as taking an interest in the lives of these children and helping them. Keith Mann and Dynamics Search Partners truly are interested in helping children and setting them up for a big and bright future.

Doe Deere Speaks To Her Fans About Her Life

All of the world’s peoples have a story to tell in a sense. Most people understand that a narrative is something that can them make sense of their lives and make their goals clear in every possible way. This is more than true for color and makeup expert Doe Deere. Deere, one of the world’s originals, speaks closely to her fans at Galore Magazine about her life and her work. She is not just someone who loves makeup. She is also an entrepreneur and a lover of color as well as an artist with her own vast vision of life.

Being Herself

Above all in life Deere knows that it is important for people to be who they are. When people are able to be who they are, they feel far more confident and more confident. This is one of the guiding principles behind her own life. She has been very much herself in life. Her own company, Lime Crime, is one in which people around the globe can turn to when they want to help figure out their own personal style and their view of the world. Her exuberant worldview is based on the notion that color need not be confined to certain things in life. Instead, she knows that people can take inspiration from objects where color is present such as flowers and use colors of this kind for their own makeup.

Her Own Drummer

Being herself is not always easy. In the world today, being fully true to a concept of self can be tough. This is why has sought to show others how it is done. Her own makeup is all about being able to use styles that showcase a unique world view. She wants others to find that freedom is not just internal. Freedom can also be external, a concept in which people can show who they are to others via the use of makeup and other available items on the market today. Her own products at Lime Crime help demonstrate this particular concept very well. She offers up her own life as an example of how well to use her own products. In this sense, her company is not just a company. Her own company is about her entire life and how she pulls it off at every single turn. She is who she is and is so with a great deal of happiness.

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The Benefits Of Using Tarallucci E Vino For Event Space

Prime Space For A High-Class Event

If you are a professional in the business world, then chances are that you look solely for professional spaces for your company’s events. Tarallucci e Vino is exactly the kind of space you are looking for. This is not just some advertisement for it either, we have experienced the beauty and comfort there, and so this is the first-hand experience that we want to share with you. What is Tarallucci e Vino exactly? It is an Italian restaurant with two areas for events and a lot of great food. Speaking of which.

Food Inspired By Italy And Made To Perfection

The chef on the site can make just about anything you want for your event but specifically, can make some of the best Italian dishes in the world. Just imagine a perfect mix of Italian cuisine and modern culinary arts. Menus can be created for each event especially, and there is pretty much something for everyone you invite.

What Events Do They Host?

Tarallucci e Vino will host pretty much any kind of private event for a price. They do corporate meetings, birthday bashes, weddings and pretty much any other kind of meeting you want to have. On top of the dining area itself, there are two large event spaces that you can rent out for a price. Of course, both spaces are fully furnished with everything you can think of, and that is not an exaggeration.

The Mezzanine

This private and rather intimate room is great for a smaller gathering in private of around thirty guests, or a larger party for about eighty guests. The atmosphere is warming and civilized, making it feel just like home! Furnishings include an area to lounge in, bar, brick tables made to custom specifications, along with all kinds of unique artwork. This event space even has a wine cellar that is considered to be top notch! What’s not to love? A little bit of wine and you’ll probably love it all even more.

The Sixth Floor Loft

It is as elegant as it is spacious, and can be formatted for any event you fancy! Furnishings include another nicely done lounge area, custom built tables that are almost as beautiful as the antique chandeliers. Did we mention the bar? Yes, the loft has a bar too, and it is always fully stocked when you rent the space out for your event. This space is also slightly bigger, with enough room to host a group meeting around 50 people, or even a birthday bash of over 120 people.

So What About Location?

Tarallucci e Vino is in Union Square in New York City. There really is not a better place to host an event in the city that never sleeps, especially if you are Italian, or love Italian food. Riccardo Bilotta, the head chef, can make you a menu for your event that you will love every time. Everything on these menus is generally purchased at the Union Square markets right down the road. So if you are planning an event in the Big Apple, then this is certainly a good option. We are not saying that there aren’t other amazing event spaces to be had, we’re just saying that Tarallucci e Vino is one of the best around, period.

Setting Up A Profitable Adwords PPC Campaign

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White Shark Media specializes in offering AdWords and Bing Ads campaign Management services. The company caters to small and and mid-sized businesses, and makes it their priority to help their clients run profitable campaigns.

PPC advertising is a great way to generate traffic to your business. It is fast and the set up doesn’t take a lot of time. Search allows your prospects and potential customers to find your website and learn about what they want. Through PPC advertising platform, you have a fabulous opportunity to reach your target audience and show your ads along side search results at the major search engines.

To advertise properly and achieve the results you are looking for, you need to know about proper keywords selection, creating attention -getting ads and targeting the right audience.

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Sanjay Shah Takes Part In Autism Awareness Event

On April 1, entertainers from multiple nations came together to support autism awareness by performing at the Autism Rocks Festival. Celebrities such as Tyga and Flo Rida joined forces with husband-and-wife team Usha and Sanjay Shah Denmark to raise money which would benefit further autism research. The official DJs were Fever and BFG. The event also included a barbecue, various carnival rides and toys, face painting, and a petting zoo, among other activities.
Dubai-based couple Sanjay Shah and Usha founded Autism Rocks in 2014 partly to help their son, Nikhil, who has autism. They said that they wanted to push for more research to be done on autism, and believed that a festival would be a good way to draw in likely financial contributors.
Shah, a hedge-fund manager based in Dubai, is originally from the U.K. but moved to Dubai in 2009. He and Usha have three children. Shah originally studied medicine, but switched to the financial and investment industry after deciding that being a doctor didn’t suit him. Before starting Autism Rocks, he had sponsored children in India for ten years, but he wasn’t sure how else he could help in the area of charity work. After a conversation with Snoop Dogg, Shah was inspired to found Autism Rocks.
Shah uses his position as founder and CEO of Solo Capital to help organize events like the Autism Rocks Festival, and he recently spent $100,000 to claim the domain name “Autism Rocks” in order to start a website for the organization. In addition to his contributions towards the music scene to benefit autism research, Shah is also a trustee for Autism Research Trust, and has been the trust director since 2013. He and Usha have also contributed to the trust.
In the beginning days of Autism Rocks, Shah hosted a launch event in Café de Paris and invited 600 people. He raised £200,000 for the charity. Attendees included British comedians Michael McIntyre and Alan Carr. This event broke the ground for future events like it, including the festival.
Some past performers at the festival have been Drake, Michael Bublè, Lenny Kravitz, Snoop Dogg, and Prince, as well as a variety of well-known DJs. Shah hopes to create an Autism Rocks compilation album next year, asking various pop artists to each donate a track.
Learn more about Sanjay Shah: