A relatively new entrant to the field of health foods creation has emerged and is attracting considerable interest. Having studied in London, England, and with several years of experience in the health and natural food industry, entrepreneur Livio Bisterzo pursued a dream of creating an original but healthy snack product that would resonate to millennial consumers. He wanted to develop products that were in sync with popular consumer health trends, yet creating real cultural relevance.
Bisterzo collaborated with a food innovation company in developing a suitable product based on organically grown chickpeas and whole rice, and, after many rounds of consumer testing, they produced the “right product at the right time.” The new snack product addressed the needs of vegans, organic, gluten free, kosher, low in fat yet high in protein yet delivering on taste and affordability.
The Brand story and its strategy (Instagram) intentionally targets millennials, which Bisterzo considered to be a key segment of the consumer market. The product’s name is a deliberate play on the popular term from the hippie era and the product display is also reminiscent of that era, featuring a bold yellow face but using differently colored tongues for different flavors. The highly successful launch achieved in early 2016 in two countries is proof of the company’s extraordinary accomplishment. There are 6 flavors of Hippeas snacks, with appealing names, flavored with popular spices such as rosemary, oregano, paprika, thyme and chili, designed to attract global popularity.
Livio Bisterzo introduced the brand to the US market through the Starbucks Retail Branded Partnerships. This resulted in the launch of two new grab-and- go 1oz bags, Vegan White Cheddar and Far Out Fajita, now available in more than 7,500 Starbucks locations.
The brand has partnered with Farm Africa, a global charity that works in several East African countries, supporting farmers and smallholders by introducing improved farming systems and practices.
These innovative approaches introduced by Livio Bisterzo and Green Park Brands offer the promise of further innovation and new challenger brands with a view of prompting cultural and behavioral change globally.
Gratifying results indeed! More to come!
Learn more about Livio Bisterzo’s Hippeas: http://hippeas.com