Mike Baur and the Swiss Startup Factory

Mike Baur is the co-founder and director of the of Swiss Startup Factory. He has worked for 20 years in Swiss banking. Mike Baur now is responsible for the fundraising and financing of the new company. It is called factory because his company wants to develop new Swiss companies that deliver products and services to consumers. He believes that young entrepreneurs must work hard to establish a business.

His 20 years in private Swiss banking lead from a job as apprentice to an executive board member of a large Swiss bank. In 2014, with two partners he started the Swiss Startup Factory. It is a privately funded ICT startup accelerator in Switzerland. The company invests in young people that want to start a company both financially and as mentors. Mike Baur has an MBA from University of Rochester NY and an Executive MBA from the University of Berne.

The company has a serious interest in rapid startups and the growth of the companies. Those starting companies take an intensive 3 month course where they learn lean startup methodologies and establishing milestones. They learn strategy, marketing, sales, law, financing, and technology. Startups learn from top industry people that serve as mentors to new businesses.

Read more:
Mike Baur: Co-Founder & Managing Partner Zurich

Better together: accelerators from Zurich and Geneva join forces

The Entrepreneurs in Residence program is for those that are still developing the concept of a business. Applicants go through an intensive training program that prepares them to run a company. The company provides coaching, product development, market research and learning how to present an idea.

The company has a different program for more mature startup companies. They help to design a plan for a companies individual needs. Staff helps with finding investors, IT strategy, accounting support, laws and taxes, branding, fundraising, public relations, and networking.

They provide a Digital Business strategy that most Swiss businesses will need in today’s world. The staff helps you design a digital strategy and plan that fits you marketing needs. Staff members and clients analyze each businesses needs. Next they define goals and staffing and establish a customer perspective and digital strategy.

The Swiss Startup Company focuses primarily on businesses with shopping, mobile and other emerging technologies. Some of the recent businesses they have developed are Brevado an business that provides timelines for project driven business, BringMeThat an online restaurant delivery system, and Hostelite an online travel service.

Learn more about Mike Baur:



Doe Deere: A Maverick in the Beauty World

Doe Deere is one of the most recognizable names in the beauty industry today. Though she spent much of her early life and later years in New York City, Deere spent her early days in Russia. Her time in that country had a major impact on her life and an impact that still exists today. Hearing about how some women felt oppressed and had little opportunities to showcase their own personalities and senses of style, Deere dedicated herself to creating a fashion and beauty empire that would encourage women of all ages, shapes and sizes to look and feel their best.

Deere became an eBay user back in 2004 and used the site as a way to showcase some of the unique fashions she created. The popularity of that line led to the designer creating her own line of makeup too. Lime Crime Cosmetics pays homage to her early days because it includes the user name she originally created on eBay. Though the line started out as a slow seller, it didn’t take long before it became one of the top brands in the world. Shoppers can now find Lime Crime products both online and in some of their favorite stores like Urban Outfitters.

Lime Crime is unique because it is one of only a handful of makeup lines that contains only natural ingredients and does not test on animals. Many of the products that Deere first introduced were suitable for vegetarians and vegans, but she later worked with her manufacturers to ensure that all products sold under the line are vegan-friendly. Deere also turned heads for the unique colors she chose and for the names she gave her products. Unicorn Lipsticks, which was the first Lime Crime product line, remains one of its best and hottest sellers today.

Women love Lime Crime because the line includes unique colors not available in other lines. Many major makeup manufacturers and producers stick to popular colors and shades that only look great on certain skin tones. Lime Crime offers products in bright and bold shades that dare women to think outside the box and express themselves every day. Deere remains hands on with both her customers and her fans. Lime Crime users can connect with the fashion guru on websites like Instagram and Pinterest. Deere’s commitment to her fan base led to the popularity and success of Lime Crime Cosmetics and other products.

New Policy: Could It Rescue Ukraine?

The US and Europe imposed sanctions on Russia for intervening in Ukraine, and they have unleashed more damage to the Russian economy than what anyone could have expected. In fact, the Russian ruble was rated as the second worst performing currency in the world in 2014 because of the sanctions that the US imposed on them. What the sanctions have done is denied Russian banks access to key international markets, and that has led to exponential damage in conjunction with how oil has dropped.

To balance their budget, Russia needs to have oil prices at around $100 a barrel because they have so much money invested in the oil market. With the combination of sanctions and lower oil prices, it has pushed the Russian economy into a financial crisis equal to what was seen in 1998. During this time, Russia ran out of their hard currency reserves, and as a result, they had to default on their debt, which caused turbulence throughout the global financial system. This time is a little different, and the Russian ruble has lost over 50 percent of its value with inflation exacerbating the problem.

As a result of this turmoil, it could mean Russia ends up in default, which could cause more than what NATO or the US bargained for. That could cause disruption to the entire global financial system, and because of this, the US and European authorities have an urgent need to start redrawing their current policies in the European Union related to Ukraine and Russia. George Soros argues for what is known as a two-pronged approach that will balance these sanctions against Russia.

Sanctions are a necessary evil because neither the US nor European nations are willing to risk a war with Russia. That leaves just one option to resist the Russian aggression, which is to impose sanctions on them. Soros argues that sanctions are evil because they hurt the country imposing the sanctions at the same time. In addition, it can turn out to be more harmful than what you initially anticipated, which is what has happened with Russia in the middle of a financial crisis.

Read more:
Ukraine Deserves Debt Relief

Sustaining Ukraine’s Breakthrough

Helping Ukraine to defend itself could be another method of saving the country. By giving them weapons to protect themselves, Europe will also be defending their own countries, and financial assistance to Ukraine could help with stabilizing their economy. It is hopeful Russia will find more trouble with attacking Ukraine than what it is worth because Vladimir Putin’s attempts at destabilizing Ukraine has failed.

In replacement of communism, Putin has created a nationalist ideology that is based on religious faith, ethnic grounds and social conservatism. What’s more, Putin learned a lot from his 2008 war with President Mikheil Saakashvili in Georgia. What George Soros proposes that we create in Ukraine is a country that is the opposite of what we saw in old Ukraine with a corrupted and ineffective government. The new Ukraine will be led by young people who have studied abroad and want to bring about a better country.

Learn more about George Soros Ukraine:



QNet and Sharp Form A Unique Partnership In the Health and Wellness Industry

QNet and Sharp Form A Unique Partnership In the Health and Wellness Industry

In a move that is set to alter the nature of the health and wellness industry throughout India and beyond, QNet India and Sharp have joined forces to make the patented Sharp-QNET Plasma Cluster Air Purifier available nationwide. Through combining QNET’s industry leading e-commerce platform with Sharp’s logistical network, customers located almost anywhere in the region can enjoy a streamline ordering and deliver process unlike ever before.

Air Purifiers Are A Highly Sought After Product

With air pollution becoming an increasing concern throughout the subcontinent, Qnet sees great potential with their patented product. Working to clean the indoor environment and rid it of harmful pollutants is part of their commitment to a total healthy lifestyle. In recent years, QNET has worked hard to elevate the level of innovation provided in their products and services.

The Qnet Brand

Focused solely within the health and wellness sector of the economy, Qnet India is a subsidiary of a well established company based in Hong Kong. The operation in India has expanded rapidly over the course of the last decade to become one of the largest providers of health and wellness products online. Their ecommerce model ensures that direct sales opportunities are offered to customers throughout the region. This has kept costs down, but has also meant that a more comprehensive transportation network became necessary. Sharp is serving to fulfill this void by providing a more sophisticated way of handling logistics, making the product accessible to the masses.

The new air purifier will be jointly marked by both QNET and Sharp. This increases market exposure, and it maintains that focus on providing products aimed at healthy living. Customers of QNET are increasingly reliant on a product line that fits their lifestyle and health related goals. The company offer a complete line of products and services to that end.