Mike Baur is the co-founder and director of the of Swiss Startup Factory. He has worked for 20 years in Swiss banking. Mike Baur now is responsible for the fundraising and financing of the new company. It is called factory because his company wants to develop new Swiss companies that deliver products and services to consumers. He believes that young entrepreneurs must work hard to establish a business.
His 20 years in private Swiss banking lead from a job as apprentice to an executive board member of a large Swiss bank. In 2014, with two partners he started the Swiss Startup Factory. It is a privately funded ICT startup accelerator in Switzerland. The company invests in young people that want to start a company both financially and as mentors. Mike Baur has an MBA from University of Rochester NY and an Executive MBA from the University of Berne.
The company has a serious interest in rapid startups and the growth of the companies. Those starting companies take an intensive 3 month course where they learn lean startup methodologies and establishing milestones. They learn strategy, marketing, sales, law, financing, and technology. Startups learn from top industry people that serve as mentors to new businesses.
The Entrepreneurs in Residence program is for those that are still developing the concept of a business. Applicants go through an intensive training program that prepares them to run a company. The company provides coaching, product development, market research and learning how to present an idea.
The company has a different program for more mature startup companies. They help to design a plan for a companies individual needs. Staff helps with finding investors, IT strategy, accounting support, laws and taxes, branding, fundraising, public relations, and networking.
They provide a Digital Business strategy that most Swiss businesses will need in today’s world. The staff helps you design a digital strategy and plan that fits you marketing needs. Staff members and clients analyze each businesses needs. Next they define goals and staffing and establish a customer perspective and digital strategy.
The Swiss Startup Company focuses primarily on businesses with shopping, mobile and other emerging technologies. Some of the recent businesses they have developed are Brevado an business that provides timelines for project driven business, BringMeThat an online restaurant delivery system, and Hostelite an online travel service.
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